Canada’s Tourism Industry Grapples with Wildfires and Climate Change Amidst International Convention
As the Rendez-vous Canada tourism convention unfolds, Canada’s tourism industry faces a major challenge: wildfires exacerbated by climate change. Hot, dry weather conditions have sparked massive fires in Alberta and British Columbia, forcing evacuations and threatening communities. The impact of wildfires extends beyond immediate destruction, as international perceptions of Canada as an unsafe destination deter visitors. Tourism operators report cancellations due to widespread media coverage of fires, despite the vast majority of the country remaining unaffected. The industry is also navigating rising insurance costs and staffing challenges resulting from extreme weather events. In response to these challenges, the federal government and stakeholders are working to address concerns and promote Canada’s diverse offerings beyond fire-affected areas.