CMGE Technology’s Overseas Push: Acquiring ‘The Legend of Sword and Fairy’ Rights Amidst China’s Gaming Renaissance

Chinese gaming giant CMGE Technology is making bold moves to expand its reach beyond the domestic market. The company has recently acquired the international rights to the popular RPG ‘The Legend of Sword and Fairy,’ a strategic move aimed at diversifying its portfolio and capitalizing on the growing global interest in Chinese-themed games. This acquisition comes on the heels of the company’s successful launch of ‘Black Myth: Wukong,’ a game that has revitalized the Chinese gaming market and paved the way for more Chinese-themed blockbusters to resonate with international audiences. CMGE’s expansion strategy aligns with a broader shift in China’s gaming landscape, where the government is easing regulatory pressure and encouraging the industry to become a global player.

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