SITA, a leading air transport technology provider, has expanded into the maritime industry with the launch of SmartSea, a digital solution tailored to revolutionize maritime operations. SmartSea provides access to advanced technologies that have transformed air transport, with Columbia Shipmanagement (CSM) as its inaugural client. The strategic move leverages SITA’s expertise in streamlining operations and improving efficiency across the entire value chain, promising similar advancements in the maritime sector.