Destination Canada’s 2024-2025 Tourism Corridor Strategy aims to transform travel in Canada by promoting sustainable and community-driven tourism in various regions across the nation. The initiative builds upon the 2023 pilot program, emphasizing community-based development and diversification of the Canadian tourism landscape. The program includes projects such as the Atlantic Canada UNESCO Tourism Corridor, showcasing 13 significant sites recognized globally for their importance. Additionally, the Sustainable Journeys from Prairies to Pacific Corridor highlights the tourism potential of Highway 3, while the Northern Indigenous Lodge Network Corridor focuses on addressing the demand for authentic Indigenous tourism experiences in Northern Canada. The tourism sector has seen significant growth in recent quarters, with a 2.3% increase in expenditure in Q4 2023 and a 13.5% annual increase in 2023.