Sarawak’s presence at IMEX Frankfurt underscores its commitment to promoting business events as a catalyst for social and economic progress. The pavilion showcases the state’s commitment to impact-driven events and highlights collaborations with the Culinary & Heritage Arts Society Sarawak, UNESCO Creative Cities Network, and The Bibber’s Tale. Visitors to IMEX are encouraged to visit Stand A200 to engage with Sarawak’s delegation and explore business opportunities.