ITB China, the leading travel trade event for the Chinese market, will showcase its comprehensive conference program at the Shanghai World Expo, providing industry professionals with valuable insights and strategies for navigating the evolving market landscape. The conference, held concurrently with ITB China from May 27-29, will bring together approximately 100 esteemed speakers and host nearly 50 thought-provoking sessions, covering key areas such as China outbound and inbound travel, the China-Europe travel dialogue, MICE & business travel, and travel technology. The program aims to equip travel and tourism professionals with the knowledge and connections necessary to thrive in the rapidly changing travel industry.
