In today’s data-rich era, retail analytics play a pivotal role in optimizing store placement and maximizing performance. Location-based insights, once painstakingly acquired, can now be accessed on demand through mobility data. Additionally, the availability of diverse datasets, including market demographics, consumer expenditures, and geosocial data, empowers brands to gain a deeper understanding of their customers. This enhanced data landscape enables informed decision-making, minimizing risk and fostering growth opportunities for consumer-facing brands worldwide.