Alcoholic Beverages Market Poised for Growth: Experiential Marketing and Cannabis Infusion Drive Trends

The global alcoholic beverages market is projected to experience robust growth, driven by factors like experiential marketing, cannabis-infused beverages, and rising demand for premium and sustainable products. Beer remains the leading category, while online retailers are emerging as the dominant sales channel. The report highlights key regional trends and competitive landscapes, emphasizing the role of prominent players like Diageo, Anheuser-Busch InBev, and Pernod Ricard.

Mars Wrigley Canada Appoints ‘Minister of Trick or Treat’ for Halloween 2024

Mars Wrigley Canada is getting ready for Halloween 2024 with the appointment of a ‘Minister of Trick or Treat’, Ellen Thompson, who will oversee the release of the inaugural Mars Spooktacular Trends Report. The report reveals consumer preferences for Halloween celebrations, including candy choices and participation in trick-or-treating. Mars is also launching the ‘No Tricks, Just Treats’ truck to offer free candy and collect unwanted items for donation to Food Banks Canada.

Green Cosmetic Products Market: A Booming Industry Driven by Sustainability and Consumer Demand

The global green cosmetic products market is flourishing, projected to reach US$ 70.6 billion by 2034. Driven by rising consumer consciousness about environmental impact and health concerns, the market is seeing a surge in demand for eco-friendly and sustainable beauty products. This growth is further fueled by regulatory pressure for safer ingredients and a growing preference for transparency and ethical sourcing.

Gummy Boom: Edibles Dominate Cannabis Market, Wyld Leads the Charge

The cannabis edibles market is exploding, with gummies taking the lead. Wyld, Incredibles, Wana, and Kiva-Camino are the top contenders, capturing a significant share of the market. Consumer loyalty is high, with 45% consistently purchasing the same brand. Word-of-mouth recommendations also play a vital role in driving consumer choices. This booming industry, estimated at $2.2 billion, is attracting numerous brands eager to capitalize on the growing demand for edibles.

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