Despite the initial hype, 8K TVs have failed to gain widespread adoption due to several factors. These include limited content, high prices, and the lack of a noticeable difference in picture quality for average consumers. The lack of 8K content is a major concern, as most streaming services and broadcasters primarily offer 4K content. This has led to a chicken-and-egg dilemma, where TV manufacturers are hesitant to invest heavily in 8K production without a sufficient supply of 8K content, while content creators are reluctant to create 8K content without a large enough installed base of 8K TVs.