Netflix’s ad-supported tier, launched in November 2022, has experienced remarkable growth, amassing a subscriber base of 40 million monthly users worldwide. This represents a significant segment of Netflix’s overall membership, which stands at 270 million. The ad tier initially reached 5 million users within six months and has since expanded to 23 million subscribers as of January, demonstrating its increasing popularity among consumers seeking cost-effective streaming options. Additionally, over 40% of new Netflix users opt for the ad-supported tier in regions where it is available.