Three content creators, Bethany Talbot, Lierge Perey, and Ry Velasco, share their experiences with Dove’s new Radiant + Care Serum Bars. They highlight how these bars help them maintain radiant skin despite their busy lifestyles and exposure to harsh elements. Each creator focuses on a different variant of the serum bar, emphasizing how its ingredients address specific skincare concerns.
Meta Platforms, the parent company of Facebook, has paid out over $2 billion to content creators this year as part of its efforts to boost monetization on the platform. The company has launched a new platform called Facebook Content Monetization, combining existing monetization programs into one platform, allowing creators to earn from a wider variety of content formats. This move aims to compete with platforms like YouTube and attract more content creators to Facebook.
Google Chrome is planning to introduce Web Monetization, a feature that will allow users to tip their favorite websites directly. This new revenue model aims to help websites diversify their income streams beyond subscriptions and advertising, providing creators with a way to be directly rewarded for their content.
YouTube Shorts, the 60-second video format launched globally in India in 2020, has achieved a remarkable milestone of surpassing a trillion views. This success is largely attributed to the influence of Indian content creators who are defining global culture with their innovative and locally-inspired videos. YouTube CEO Neal Mohan highlighted the significant impact of these creators, emphasizing their role in driving YouTube’s growth and redefining entertainment, news, and education.
Instagram is set to implement algorithmic changes that will prioritize original content and penalize the reposting of others’ work. This move comes in response to criticism from creators who have seen their original work overshadowed by reposted content. Instagram head Adam Mosseri announced that the platform will replace reposted content in recommendations with the original and add a label linking back to the source. Additionally, aggregators that repeatedly share unoriginal content will be removed from users’ feeds.
The recent bill signed by President Biden could lead to a ban on TikTok in the United States, raising concerns for influencers and content creators who have built their careers on the platform. The bill mandates that TikTok’s parent company, ByteDance, divest its stake within 12 months or face a ban. Influencers like Ashlyn Greer, Megan Druckman, Carly Chamerlik, Rachael, Sandra Macedo, and Austen Tosone share their perspectives on the potential impact and are considering diversifying their platforms and revenue streams.
TikTok creators and businesses fear the potential impact of a ban on the app, citing its significant role in providing income, entertainment, and employment opportunities. However, lawmakers have expressed concerns about the app’s alleged ties to the Chinese government, raising national security threats.
The Senate has passed legislation that would force TikTok’s China-based parent company, ByteDance, to sell the platform within nine months. The bill, included in a larger foreign aid package, addresses long-held concerns about Chinese threats and TikTok’s ownership, but opponents argue it is unnecessary and could harm content creators and infringe on free speech rights. TikTok has denied being a security threat and is preparing a lawsuit to block the legislation.
UTA’s Digital Brand Architects (DBA) has expanded its culinary roster by signing 12 renowned influencers with substantial followings on TikTok and other social media platforms. These influencers possess a combined reach of over 16.5 million followers and are known for creating engaging and relatable content that extends beyond the realm of food. DBA aims to leverage its relationships with brands and entertainment entities to secure partnerships and opportunities that align with the goals of these talented creators.
