Netflix is taking a strategic, selective approach to live sports programming, focusing on high-impact events rather than a full-blown foray into traditional broadcasting. This strategy, fueled by a strong core of scripted and unscripted content, is driving increased engagement and revenue for the streaming giant.
Results for: Content Strategy
Netflix is doubling down on Korean content, with the upcoming release of “A-List to Playlist” featuring Cho Jung-seok, and an ambitious 2024 slate featuring new seasons of popular shows like “Squid Game” and “Gyeongseong Creature.” This strategy aims to capture the expanding Korean streaming market and boost APAC revenue, as Korean content continues to resonate globally.
Warner Bros. Discovery is making changes to its leadership, with Kathleen Finch retiring after 25 years and Channing Dungey taking over the U.S. Networks division. This shift signals a potential content strategy reassessment for the company’s cable networks, as they face challenges from cord-cutting and declining ratings.