The Ministry of Tourism, Government of India, participated in the Arabian Travel Mart 2024 in Dubai from May 6th to May 9th, 2024. The participation aimed to enhance India’s visibility in the Middle East’s tourism market. The Incredible India pavilion was inaugurated by Mr. Satish Kumar Sivan, Consul General of India in Dubai, and featured a strong presence, including tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation. India promoted itself as a year-round destination and introduced the ‘Cool Summers of India’ campaign to highlight lesser-known cooler destinations, such as hill resorts in the Himalayas.