As southern Europe grapples with record heatwaves and wildfires, travelers are increasingly seeking cooler alternatives in northern Europe. This shift, driven by climate change, is creating a new travel trend known as the ‘coolcation,’ with destinations like Denmark, Sweden, Finland, Ireland, and the United Kingdom experiencing a surge in tourism. While some experts believe this trend is more a marketing strategy than a reflection of actual behavior, others acknowledge the potential for long-term change as the effects of climate change intensify.