As record-breaking heat waves grip the globe, travelers are seeking refuge in cooler destinations, sparking a rise in ‘coolcations’. This trend offers a chance to explore unique landscapes, experience diverse cultures, and prioritize sustainable practices while escaping the summer heat.
As extreme heatwaves grip Southern Europe, tourists are increasingly seeking cooler destinations, leading to the emergence of ‘coolcations’. While Northern European countries are positioning themselves as attractive alternatives, the allure of Southern Europe remains strong, suggesting a complex future for travel preferences.
With extreme weather becoming more frequent, travelers are increasingly seeking ‘coolcations’ – vacations in cooler climates – to escape the summer heat. This trend is driving growth in tourism to northern Europe, Alaska, and other cooler destinations, as travelers seek refuge from rising temperatures and extreme weather events.
