A recent survey conducted by Fertility Alberta revealed that cost is a significant impediment for many Albertans who are struggling to start a family. The study found that 74% of respondents postponed fertility treatments due to financial constraints, and 90% of those individuals indicated that provincial government financial assistance would have enabled them to pursue treatment. The Alberta Reproductive Centre, which opened in Edmonton in 2023, provides fertility care to a diverse range of patients, including couples struggling to conceive, members of the LGBTQ+ community, and those seeking fertility preservation services before cancer treatment. The center’s Dr. Ariana Daniel highlights the prevalence of infertility, which affects 17% of the population, and emphasizes the need for government support to ensure that individuals have access to the care they require to build their families.