Gucci’s new campaign, “We Will Always Have London,” showcases the brand’s enduring love for the city, featuring the Gucci Blondie bag and pieces from the Cruise 2025 collection. The campaign, shot by photographer Nan Goldin, embodies the brand’s creative spirit and pays homage to the city that ignited Gucci’s founder’s passion over a century ago.
In his first collection for Gucci, Sabato de Sarno presented a captivating line inspired by the contrasts and cultures of London. The collection explored dualities of man and nature, interior and exterior, history and modernity, showcasing the brand’s deep connection to the city and the legacy of its founder, Guccio Gucci. The pieces featured strong tailoring and opulent fabrics, with pops of color and bold prints reflecting the vibrant energy of the metropolis. The show took place at the Tate Modern, further emphasizing the harmonious blend of art and fashion that has long been synonymous with Gucci.
