Windermere Lake Cruises, Cumbria’s top visitor attraction, is targeting the Chinese market with the launch of direct flights between Manchester and Shanghai. Sales and Marketing Director Jennifer Cormack believes the new route will boost tourism in the Lake District, which is popular among Chinese tourists. Windermere Lake Cruises has been actively promoting Cumbria in key international markets, including India, China, the USA, and Europe. The latest trade mission to Shanghai aims to develop partnerships with Chinese tour operators and travel buyers.