Braze, Inc. (BRZE) exceeded analyst expectations for both earnings and revenue in its second quarter. Revenue grew 26.4% year-over-year, driven by new customers, upsells, and renewals. Despite the positive results, Braze’s stock declined after-hours.
Fred. Olsen Cruise Lines’ website has been recognized for its transformative design and effective customer engagement, winning the Travel and Leisure Website of the Year award at the UK Digital Growth Awards. The website’s overhaul focused on simplifying the booking process and enhancing customization options for cruise guests, leading to significant improvements in user experience and engagement.
Loyalty programs are crucial for the travel and hospitality industries to attract and retain customers. With travel bookings surging and customers booking earlier, businesses must adapt their loyalty initiatives to meet evolving preferences and spending habits. This article highlights four key loyalty trends to help businesses optimize their loyalty programs and customer experience.
ENOC Group has partnered with Loyyal to enhance its ‘YES’ rewards program. This partnership integrates Loyyal’s Access Point self-service platform, enabling members to seamlessly earn and redeem points across a vast network of merchants powered by blockchain technology. With over 500 businesses in Loyyal’s partner network, ‘YES’ members will enjoy unparalleled flexibility and convenience. This move underscores ENOC Group’s commitment to providing value-added incentives and collaborating with innovative partners to improve customer experiences.
TD Bank’s South Broad Street branch has introduced an innovative and delightful amenity for its furry patrons – an Automated Treat Machine (ATM). This special ATM, unlike its traditional counterpart, dispenses dog biscuits instead of cash. Canine customers simply approach the machine, step on the motion-sensor-operated paw-pad, and receive a treat dispensed into a waiting TD dog bowl. This unique initiative aims to create a welcoming and inclusive environment for customers and their beloved canine companions. TD Bank, recognizing the growing trend of businesses embracing pet-friendly practices, has embraced this opportunity to connect with its customers in a fun and memorable way.
The rise of mobile technology has revolutionized the way we shop, connect, and engage with the world. As a result, brands must rethink their marketing strategies to meet evolving mobile expectations and address distracted consumers. One key to success is hyper-personalization, which involves using AI to deliver personalized experiences for each individual customer. By pairing email with SMS, brands can break through the noise and engage consumers effectively.
