Airlines Must Prioritize Feeling Valued, Pleasure, and Novelty to Win Passengers in 2025

A new study by NewTerritory reveals that feeling valued, experiencing moments of pleasure, and a sense of novelty are the top factors influencing airline spending trends in 2025 and beyond. The study, based on surveying over 250 travelers, underscores the need for airlines to shift their focus beyond traditional trust and reliability factors towards creating more personalized and engaging experiences for passengers.

Emirates Launches Innovative Travel Store in London, Revolutionizing Customer Engagement

Emirates has opened an experimental travel store in London, allowing travelers to experience premium seats firsthand. This innovative approach aims to enhance customer engagement, boost sales, and solidify Emirates’ presence in the UK and US markets. The store is part of the airline’s larger investment in both countries, including expanded flight routes, partnerships, and fleet modernization.

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