Zomato is reportedly testing a feature that would allow customers to pay an additional fee for faster food delivery. The company is also increasing its platform fee, which is a fixed charge on every order. These changes are part of Zomato’s efforts to retain customers amid increasing competition.
Major airlines have implemented extensive loyalty programs, including cobranded credit cards, to retain customers. These cards generate revenue for airlines by selling loyalty points in bulk to credit card companies. Airlines typically offer a range of cobranded cards with varying annual fees to cater to different customer demographics.
