Ganni Flies the Nest: Danish Brand Embarks on New Chapter in Paris

Ganni, the beloved Danish fashion brand known for its playful Scandi aesthetic, has made a bold move by relocating its runway shows to Paris. This transition marks a new chapter for Ganni, signifying its ambition to reach a global audience while maintaining its core values of sustainability and inclusivity. The brand’s new collection features a more mature and elevated design aesthetic, showcasing a renewed focus on tailoring and classic staples with a unique Ganni twist. Despite the shift in location, Ganni remains committed to its sustainability goals, incorporating innovative eco-friendly materials and collaborating with rising designers to further its mission.

Mfpen’s New Store: A Quiet Revolution in Copenhagen

Danish label Mfpen, known for its minimalist, deadstock-fabric clothing and low-key approach, has opened its first brick-and-mortar store in Copenhagen. The space, located in a central yet hidden colonnade, embodies the brand’s ethos of simplicity and understated elegance, with vintage decor, industrial elements, and a focus on showcasing the clothing itself.

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