Indian consumers are increasingly facing airfare surges and deceptive pricing tactics by airlines. A recent survey reveals that 72% of consumers have encountered airfare hikes during searches, raising concerns about airlines using dynamic pricing strategies to inflate prices. The survey also highlights the use of ‘dark patterns’ by airlines, manipulative tactics designed to mislead customers into paying higher fares. These practices, including false urgency, basket sneaking, and drip pricing, are being investigated by the Department of Consumer Affairs and the Central Consumer Protection Authority, who have called for greater transparency and protection of consumer rights.