Unlocking Data-Driven Decisions for Sustainable Tourism in the Pacific

The Pacific Tourism Organisation (SPTO) and Papua New Guinea Tourism Promotion Authority (PNGTPA) have embarked on a strategic partnership to elevate data excellence in driving sustainable tourism development in the Pacific region. Through a week-long workshop and collaborative initiatives, both organizations aim to harness the power of data to make informed decisions and shape the future of tourism. The collaboration underscores a shared commitment to advancing sustainable tourism through data-driven strategies, including initiatives such as the International Visitor Survey (IVS), Business Confidence Index (BCI), and Community Attitude Survey (CAS) reports.

How Data-Driven Analytics Transforms Retail Strategies

In today’s data-rich era, retail analytics play a pivotal role in optimizing store placement and maximizing performance. Location-based insights, once painstakingly acquired, can now be accessed on demand through mobility data. Additionally, the availability of diverse datasets, including market demographics, consumer expenditures, and geosocial data, empowers brands to gain a deeper understanding of their customers. This enhanced data landscape enables informed decision-making, minimizing risk and fostering growth opportunities for consumer-facing brands worldwide.

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