The fashion industry has long struggled with waste management, but designers are increasingly embracing upcycling as a sustainable solution. This involves using discarded garments, fabric residues, and other materials to create new products, reducing environmental impact and promoting circularity. From Stella McCartney’s Falabella bag campaign to independent designers like Doodlage and Juhu Beach Studio, brands are showcasing innovative ways to transform waste into stylish and ethical pieces.