Apple Cuts Vision Pro Headset Production Amid Declining Demand

Apple has reportedly reduced production of its Vision Pro virtual reality headsets from 800,000 to 400,000 due to lower-than-expected demand. Apple analyst Ming Chi Kuo states that the $3,500 headset’s demand has fallen, and Apple expects it to decline further next year. Consequently, the company is revising its headset product roadmap and may consider a lower-priced mixed reality headset. To boost demand, Apple plans to introduce the Vision Pro in new markets. Despite the production cut, Kuo emphasizes that Apple is not altering product specifications or user experience.

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