Diesel continues to thrive under Glenn Martens, experiencing a 13% increase in sales in 2023. The brand stands out as a democratic alternative to traditional luxury, focusing on attitude rather than price point or craftsmanship. Martens’ pre-spring collection showcased a range of denim-based items, including tailored black denim, denim-effect underwear, and oversized denim boucle pieces. The collection also featured matte metallic miniskirts, repurposable luggage, and a new version of the scrunched handbag.