Choice Hotels International, a leading global hotel company, has chosen 72andSunny New York as its new creative agency of record and dentsu X as its digital media agency of record. This strategic alliance aims to amplify brand affinity and drive bookings across Choice’s diverse portfolio of 22 hotel brands through innovative marketing campaigns. The partnership leverages the expertise of both agencies in navigating the evolving media landscape and creating engaging narratives that resonate with a wide audience.