Epic Games is aggressively pursuing a larger mobile presence with its new app store, aiming to attract up to 50 third-party titles by the end of 2024 and offering developers a low fee. The move comes after the company’s legal battles with Apple and Google, which led to Epic being banned from their app stores. With a focus on developer support and a reduced royalty rate, Epic is challenging the existing mobile gaming market.
Runway, the AI-powered video generation company, has launched a new API allowing developers to integrate its powerful video generation capabilities into their apps and devices. The API, while currently in limited release, offers developers access to Runway’s Gen-3 Alpha Turbo model, charging a penny per second of video generation. This move positions Runway as a leader in the growing commercial video generation market, competing with companies like Adobe, Meta, and Canva.
Roblox is making significant changes to attract traditional game developers, including AI-powered creation tools, increased revenue sharing, and the ability to sell physical goods within the platform. The company aims to capture 10% of the global video game market, reaching 300 million daily active users.
As Apple and Google compete to attract developers to their generative AI platforms, a new battleground emerges in the mobile app ecosystem. Both companies are offering tools and features to encourage developers to build applications powered by AI, with the potential to capture a massive share of the lucrative AI market. This article examines the strategies of both tech giants, the challenges developers face, and the potential impact on the future of mobile app development.
Apple’s Vision Pro headset has seen declining sales and interest since its launch in February. This is due to a lack of compelling apps and a high price point. Apple is reportedly working on a more affordable model, but it may not be released until 2025 or 2026. Despite these challenges, Apple has a strong relationship with its developers and has been successful in turning around similar situations in the past. The upcoming WWDC 2024 will be crucial for the Vision Pro, as Apple will need to convince developers and consumers to invest in the platform.
