The Saudi Tourism Authority (STA) has partnered with noon.com, a leading Middle Eastern digital marketplace, to enhance the tourism experience in Saudi Arabia. The agreement will create specialized booking platforms on noon.com, offer unique deals and welcome packages to visitors, and facilitate the resale of event tickets in the Gulf region and Egypt. This partnership is part of the STA’s strategy to collaborate with global and local partners to boost tourism by promoting Saudi Arabia’s cultural, climatic, natural attractions, and historical sites.