Paramount Global is on the verge of severing ties with Nielsen, its long-standing audience measurement provider, due to disagreements over pricing. This move reflects the industry’s growing dissatisfaction with Nielsen’s capabilities in an era of digital streaming. Paramount is exploring alternative data sources and is prepared to rely on them if an agreement isn’t reached.
David Zaslav, President and CEO of Discovery, Inc., has played a pivotal role in transforming the company from a traditional cable network into a global media conglomerate. Through strategic acquisitions, including the purchase of Scripps Networks Interactive and the historic merger with WarnerMedia, Discovery has significantly expanded its portfolio and global footprint.
