With its 30th anniversary approaching, CASIO presents the BABY-G + PLUS series, reimagining timekeeping accessories with modern customization options. The BGD-10K, the series’ flagship model, offers endless possibilities for personal expression. Its detachable bezels and bands allow wearers to effortlessly transform it from a traditional wristwatch to a stylish time-telling charm. This pocket watch can be seamlessly attached to bags or belts without any tools. Inspired by the vibrant spirit of the early 2000s, the series flaunts a range of pop-casual color variations reminiscent of Y2K fashion. Users can further personalize their watches with stickers and decorations that match their daily style or mood, thanks to the included silicone holder. Despite its playful appearance, the BGD-10K prioritizes durability and functionality. Its shock-resistance and 100-meter water resistance ensure longevity. The digital display adds a retro touch with pixel-art animations, showcasing adorable characters upon button activation. The BABY-G + PLUS series will be available in July 2024, priced at $79 USD each. It will be accessible online and through select retailers.