Uttar Pradesh Tourism is launching innovative QR Code Audio Tours at iconic sites like the Taj Mahal, offering immersive experiences to enhance visitor engagement and exploration. This digital initiative aims to make the state’s rich cultural and historical landmarks more accessible and engaging for both domestic and international travelers.
The United Nations World Tourism Organization (UNWTO) has joined forces with Kazakhstan’s Ministry of Tourism and Sports to advance sustainable tourism development in the country. This partnership aims to enhance tourism infrastructure, attract international visitors, and position Kazakhstan as a premier destination for both cultural heritage and innovative travel experiences. The collaboration includes initiatives to promote sustainable practices, diversify tourism offerings, embrace digital innovation, and invest in tourism infrastructure.
The Tourism Authority of Thailand (TAT) has launched TAT Connex, a groundbreaking influencer marketing platform aimed at propelling Thailand’s tourism industry to new heights. This innovative platform connects influencers and tourism-related businesses, facilitating collaborations for impactful campaigns and driving growth in the sector.
At the recent Digital Tourist 2024 event, Huawei’s Petal Ads platform showcased its commitment to supporting the Spanish tourism sector. The platform emphasizes effective strategies for attracting high-end Chinese tourists to Spain’s cultural attractions. Huawei hosted a roundtable discussion on destination marketing challenges, bringing together tourism industry leaders to explore technology-driven solutions. The importance of customized marketing strategies, data-driven insights, and sustainable tourism practices was highlighted. Huawei’s workshop provided insights into engaging premium Asian travelers, with a focus on increasing average spending and promoting less-visited destinations.
Petal Ads, a leading mobile advertising platform, has joined forces with Tourism Malaysia at ITB China to promote Malaysian tourism. The collaboration has yielded impressive results, leading to a significant surge in Malaysia’s brand search index. Petal Ads and Tourism Malaysia remain committed to fostering tourist exchanges, developing digital economic collaboration, and deepening bilateral relations.
The new Experience Abu Dhabi Weixin mini-program, developed in collaboration with Tencent Cloud, provides Chinese visitors with a comprehensive platform for planning their Abu Dhabi adventure. With over a billion monthly active users in mainland China, Weixin, also known as ‘WeChat’, offers travelers access to official travel information, interactive maps, itinerary planners, map guidance, and Chinese audio commentary services throughout their trip. Khalifa, Abu Dhabi’s friendly Emirati digital ambassador for culture and tourism, serves as a virtual guide, providing personalized recommendations and insider tips to enhance the travel experience.
