Coca-Cola and Microsoft Deepen Partnership with $1.1 Billion Investment in Cloud and AI Technologies
The Coca-Cola Company and Microsoft Corp. have announced a transformative five-year partnership to drive the adoption of cloud and generative AI technologies across Coca-Cola’s global operations. This strategic move is fueled by a substantial $1.1 billion USD investment in Microsoft Cloud, reflecting Coca-Cola’s commitment to a digital-first approach. The collaboration will capitalize on Microsoft Azure and Azure OpenAI Service to enhance marketing, manufacturing, and customer service. Coca-Cola aims to streamline operations and foster innovation through advanced technology, including Microsoft 365 Copilot for workplace productivity. This partnership builds on the success of Coca-Cola’s existing collaboration with Microsoft and underscores its dedication to ongoing digital transformation.