Orange Tiger Hospitality, a Mumbai-based hotel management firm, saw a 7% increase in direct bookings after implementing Simplotel’s e-commerce solutions, including the Simplotel Website Builder and Booking Engine. This partnership has boosted OTH’s online business and provided a user-friendly booking experience for guests.
Direct hotel bookings in Spain experienced a significant 18% surge during the summer of 2024, exceeding other booking channels. This growth is attributed to hoteliers’ focus on boosting profitability, as reported by Mirai. Despite a temporary dip during the early stages of UEFA Euro Cup 2024 due to weather conditions, a recent uptick in last-minute bookings indicates a robust resurgence in tourism across key Spanish destinations.
Evolve Back Resorts, known for its boutique experiential resorts, has achieved a significant milestone: 10% of its total occupancy now comes from direct bookings facilitated by Simplotel’s Hotel E-commerce platform. This achievement highlights the effectiveness of Simplotel’s technology in boosting direct bookings and enhancing online visibility for hotels.
Mirai, a leader in hotel technology solutions, has reported a significant impact on hotel direct sales due to the implementation of the European Digital Markets Act (DMA). The DMA has resulted in a 30% reduction in Google Hotel Ads traffic and up to a 36% decline in direct bookings within affected EU markets. The move has presented challenges for European hoteliers, leading to decreased visibility, reduced capacity for direct sales, and increased reliance on intermediaries.
