Creative, Media and Influencer Agency Recognized as Ad Age A-List Standout

Acknowledging its exceptional marketing strategies, award-winning creativity, and dedication to workplace culture, the agency has been honored as an A-List Standout agency at the 2024 Ad Age A-List & Creativity Awards Gala. The agency’s unwavering commitment to generating quantifiable results for clients such as Popeyes, Flagstar Bank, Little Caesars, and Blue Diamond has been instrumental in its success. Furthermore, its dedication to fostering diversity and inclusion, with 35% of its workforce identifying as people of color, and its involvement in revitalizing the renowned Creative Circus advertising school, has solidified its position as a leader in the industry. This recognition reinforces the agency’s commitment to innovation, employee well-being, and delivering exceptional client results.

Gen Z Workers Redefine Work Culture, Challenging Workplace Norms

Gen Z workers, born between 1997 and 2012, are shaping the future of the workplace with their unique values and expectations. A CNBC SurveyMonkey report reveals that 12% of Gen Z workers wish to ban sports discussions at work, compared to a national average of 9%. They are also less interested in politics, with only 41% wanting to forbid political conversations, compared to 47% overall. Gen Z’s aversion to sports discussions may stem from their general disinterest in the topic, as studies show only 23% of Gen Z identify as passionate sports fans. Gen Z workers are also pushing for diversity and inclusion in the workplace, with 69% saying they are more likely to apply for a job with a racially diverse workforce. However, not all employers are embracing these changes, with some expressing concerns about Gen Z’s work ethic and mental health. Despite these concerns, HR experts argue that Gen Z’s expectations for transparency, inclusivity, and purpose in their work are not entitlement but reflect the evolving nature of the workplace.

Zando Books: Changing the Publishing Landscape with Inclusion and Innovation

Zando Books, founded by publishing veteran Molly Stern in 2020, aims to bring diverse voices to the forefront of the publishing industry. Through a network of imprints, including collaborations with celebrities such as Sarah Jessica Parker and John Legend, Zando seeks to break historic precedents of institutional racism and expand representation in literature. With a focus on books by authors from historically muted demographics, Zando has published 40 books in its first four years, including bestsellers and award-winning titles.

API Representation in Entertainment: Progress and Potential

A recent study conducted jointly by McKinsey & Company and the non-profit organization Gold House revealed that while Asian and Pacific Islander (API) representation in the entertainment industry has witnessed notable strides over the past decades, a significant portion of API consumers perceive this representation as falling short of authenticity and failing to accurately reflect their experiences. This study highlights that enhancing API representation in media has the potential to generate an additional $2 to $4.4 billion in industry revenue, as a sizable proportion of API consumers indicate a willingness to invest more in films and television shows that resonate more authentically with their experiences.

Black Teen Empowerment Summit at Township High School District 214 Fosters Belonging and Well-being

For nearly a decade, the “Black Teen Empowerment Summit” has been bringing together students from the Township High School District 214 to promote a sense of belonging, self-awareness, and wellness. This year’s summit, held at Rolling Meadows High School on April 19, featured motivational speakers, inspirational activities, and a celebration of Black heritage and culture. Principal Megan Kelly emphasized the importance of such events in fostering diversity and unity within the district.

Dr. Terry A. Martinez Zarate Named Dean of LMU School of Education

Dr. Terry A. Martinez Zarate, a renowned higher education leader and scholar with a deep commitment to student success, anti-racism, equity, and civic engagement, has been appointed as the next dean of Loyola Marymount University’s (LMU) School of Education. Dr. Zarate brings nearly two decades of experience in academic leadership and scholarship to LMU, where she will lead the strategic direction of the School of Education and its commitment to preparing exceptional educators and mental health professionals.

Seattle’s Path to Racial Equity: Lessons for Other Cities

In response to the political backlash against diversity, equity, and inclusion initiatives, Seattle has adopted an ordinance establishing a Race and Social Justice Initiative. This landmark ordinance outlines the city’s commitment to ending institutional racism, which has resulted in widespread disparities in income, homeownership, and more. Seattle’s experience offers valuable lessons for other cities seeking to advance racial equity. By providing comprehensive professional development trainings, implementing a Racial Equity Toolkit, and gradually building a foundation for change, Seattle has created a strong institutional commitment to racial justice.

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