DraftKings Inc. (DKNG) stock has soared in recent weeks, driven by strong customer growth, new product features, and a bullish outlook for the online gaming industry. The company is benefiting from increased new customer sign-ups and improved product offerings like in-house player prop bets and broader progressive parlays. Despite its strong performance, DraftKings is facing challenges from rising marketing and promotional costs, which could impact short-term profitability.