As India gears up for the summer of 2024, MakeMyTrip’s latest report reveals fascinating insights into the country’s travel landscape, showcasing a blend of domestic delights and international adventures. Goa retains its prominence as the most searched domestic destination, while Ayodhya emerges as a rising star, indicating a growing interest in heritage tourism. Lesser-known gems like Nandi Hills and Lakshadweep attract travelers seeking unique experiences beyond the usual tourist circuits. Internationally, familiar names like Dubai and Bangkok remain popular, but emerging destinations such as Baku and Almaty are capturing the imagination of adventurous souls. Family travel witnesses a notable growth of 20%, while solo travel sees a commendable rise of 10%. The hospitality sector undergoes a premium transformation, with higher-rated properties experiencing a surge in demand. Assurance-backed products, like the ‘Zero Payment Trip Guarantee,’ gain traction among travelers seeking peace of mind and flexibility in travel planning. The insights from MakeMyTrip highlight the enduring allure of summer travel, with travelers ready to embark on unforgettable journeys both domestically and internationally.
