The Conditioner-Wash-Conditioner (CWC) method challenges traditional hair washing routines by reversing the order of products. By applying conditioner before shampoo, this technique protects dry, damaged hair from the harsh detergents in shampoo, preventing breakage and dryness. The CWC method involves distributing conditioner to the lengths and ends of the hair, followed by shampooing the roots and scalp. After rinsing, conditioner is reapplied to the lengths and ends, providing extra moisture and shine.