Virgin Voyages has partnered with IDeaS, a leading hotel revenue optimization company, to bring a sophisticated Revenue Management System (RMS) to the cruise industry. This groundbreaking initiative aims to revolutionize revenue management for Virgin Voyages by leveraging advanced demand forecasting, dynamic pricing, and inventory management tools.
The UK government will investigate soaring ticket prices for Oasis reunion shows, citing concerns about dynamic pricing practices and the impact on affordability. The investigation will be part of a wider review of ticket sales and consumer protection.
Indian consumers are increasingly facing airfare surges and deceptive pricing tactics by airlines. A recent survey reveals that 72% of consumers have encountered airfare hikes during searches, raising concerns about airlines using dynamic pricing strategies to inflate prices. The survey also highlights the use of ‘dark patterns’ by airlines, manipulative tactics designed to mislead customers into paying higher fares. These practices, including false urgency, basket sneaking, and drip pricing, are being investigated by the Department of Consumer Affairs and the Central Consumer Protection Authority, who have called for greater transparency and protection of consumer rights.
A recent revelation about Indian Railways’ premium tatkal ticket prices has sparked widespread debate. A Reddit post highlighted a staggering ₹10,100 price for a 2nd AC ticket on the SMVB Howrah Express between Bengaluru and Kolkata, prompting criticism over the dynamic pricing model and its impact on affordability and accessibility.
PVR INOX, a popular multiplex chain in India, has implemented dynamic pricing for movie tickets, leading to criticism from customers who are questioning the fluctuating ticket costs. The company claims the dynamic pricing model offers customers a chance to secure tickets at attractive rates, but many customers feel they are being overcharged. This new pricing strategy comes amidst a decline in footfall following the COVID-19 pandemic and after the company introduced ad-free content. While the company has slashed prices for food and beverages to attract customers, the dynamic pricing for tickets has further fueled public discontent, with customers feeling that the company is trying to capitalize on their movie-watching experience.
