As EBACE 2024 gathers in Geneva, the European business aviation industry is navigating a transformative journey. Amidst the dynamic environment, key trends are shaping the landscape for owners, operators, FBOs, and aftermarket providers. Aging aircraft are receiving upgrades, modernizing fleets and integrating advanced technologies. Sustainable aviation solutions are gaining traction, driven by increasing environmental awareness. In-cabin experiences are being enhanced with integrated technologies and premium connectivity options. Advanced Air Mobility developments hold promise for revolutionizing autonomous and eco-friendly air transport. ALTEA, a specialized firm, emphasizes the importance of adapting to these trends to ensure sustainable growth and success in the business aviation sector.