In a bid to expand its fresh-food business, Amazon has introduced a low-cost grocery delivery subscription plan in the U.S. The plan, available to Prime members and EBT cardholders, offers unlimited grocery delivery with no extra cost for one-hour delivery windows, unlimited 30-minute pickup on orders of any size, and priority access to Recurring Reservations for a weekly grocery order. Non-Prime members with registered EBT cards can access the same benefits at a discounted subscription fee of $4.99 per month. The move comes after a successful pilot program in several cities late last year, as Amazon looks to compete with similar paid membership programs offered by Walmart and Target.