Ascend Wellness Holdings, a vertically integrated cannabis operator, announced the launch of its new edibles-only brand, ‘Effin’. The brand focuses on delivering specific effects through expertly formulated combinations of THC and minor cannabinoids. Effin’ initially debuted in Massachusetts and Illinois and is set to launch in New Jersey soon, offering unique SKUs targeting chill, sleep, focus, and energy.
Washington State University researchers have received a $670,000 grant from the National Institutes of Health (NIH) to address cannabis misuse among young adults, particularly focusing on the risks associated with edibles. The project, led by Stacey Hust and Jessica Willoughby, will develop and test a technology-based intervention to educate college students in Washington, Illinois, and New York.
The cannabis edibles market is exploding, with gummies taking the lead. Wyld, Incredibles, Wana, and Kiva-Camino are the top contenders, capturing a significant share of the market. Consumer loyalty is high, with 45% consistently purchasing the same brand. Word-of-mouth recommendations also play a vital role in driving consumer choices. This booming industry, estimated at $2.2 billion, is attracting numerous brands eager to capitalize on the growing demand for edibles.
Wana Brands, a leading cannabis edibles company, has launched a new marketplace called Wanderous, offering a curated selection of hemp-derived products, including gummies and infused beverages. The marketplace aims to provide a trusted and transparent platform for consumers seeking plant-powered wellness solutions.
Bioxyne Limited’s subsidiary, Breathe Life Sciences (BLS), has achieved a significant milestone by becoming the first Australian company to manufacture and deliver pharmaceutical-grade cannabis edibles. These gummies, certified by the TGA, mark a major step forward in the domestic production and availability of medicinal marijuana products in Australia. The company has already secured substantial orders and anticipates significant growth in the market for cannabis edibles.
