Within a month of its launch in late March, Chinese smartphone giant Xiaomi has secured over 75,000 orders for its SU7 electric sedan. The company’s founder, Lei Jun, announced the milestone during the Beijing auto show, setting a record for electric vehicle (EV) startups. Xiaomi aims to deliver over 10,000 units in June and targets more than 100,000 deliveries for the SU7 in 2024. To meet the demand, the company has brought forward deliveries of different SU7 models. The SU7’s competitive pricing, inspired by Porsche styling and undercutting Tesla’s Model 3, has sparked an EV price war in China. Xiaomi’s auto team of 6,000 is actively recruiting global talent to support its ambitious car-making plans.