Ford Unleashes Cutting-Edge Training Platform for Dealerships

Ford Motor Company has unveiled a transformative training program, ‘Ford University,’ to empower its 3,000 U.S. franchised dealers. Harnessing artificial intelligence (AI) and mimicking popular streaming services like Netflix and YouTube, the platform revolutionizes employee coaching and engagement. Ford University aims to enhance customer service, engage employees, particularly younger generations accustomed to video-based learning, and provide valuable data for both dealers and the company. The platform will prioritize electrified vehicle education, addressing the need to inform consumers about EVs.

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