The Music Industry’s Battle Against AI-Generated Fakery

As generative AI technology advances, the music industry faces a new challenge: the creation and proliferation of deepfake music that mimics the voices and styles of artists without their consent. This has raised concerns about copyright infringement, identity theft, and the potential devaluation of artists’ unique contributions.

Industry leaders are advocating for legislation to protect artists from unauthorized deepfake creations. The Tennessee ELVIS Act, the first of its kind in the US, criminalizes the use of AI to clone voices and likenesses of performers. Federal legislation is also being considered.

However, the use of AI in music also has potential benefits, such as assisting artists with songwriting and production. Industry stakeholders are exploring ways to regulate AI usage while promoting innovation and protecting artists’ interests.

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