Women’s basketball star Caitlin Clark has reportedly signed a massive endorsement deal with Nike, valued at over $28 million. The deal is said to be the richest in women’s sports history and includes a signature shoe line. Clark, who led the University of Iowa to two Final Four appearances, is set to make her professional debut with the Indiana Fever in the WNBA this season. Her popularity and the record-breaking deal are expected to boost the profile of women’s basketball and the league.
Ohio State wideout Marvin Harrison Jr. has recently signed a multi-year endorsement agreement with New Balance. Expected to be among the first selections in the upcoming NFL Draft, Harrison Jr. will unveil the brand’s debut football cleats, ‘The Prodigy,’ during the event. The deal showcases a significant partnership between the rising star and the athletic footwear giant.
Caitlin Clark, the NCAA’s all-time leading scorer and No. 1 WNBA draft pick, has reportedly signed an eight-year, $28 million contract with Nike, making it the richest sponsorship deal ever for a women’s player. The contract, which includes a signature shoe, surpasses previous offers from Under Armour ($16 million over four years with a signature shoe) and Adidas ($6 million over four years with a signature shoe). Clark’s marketability stems from her exceptional play, leading Iowa to two consecutive national championship games, and her engaging media presence, including a recent appearance on ‘Saturday Night Live’. This deal reflects Nike’s recognition of Clark’s potential and the growing popularity of women’s basketball.
