A new survey by the European Travel Commission reveals a strong appetite for travel among Europeans in 2024, with a significant majority planning trips. Southern Europe emerges as a leading destination, driven by factors like sunshine, stunning coastlines, and cultural heritage. The top four destinations include Spain, Italy, France, and Greece, each offering unique experiences and attractions for travelers.
Rail Europe and the European Travel Commission (ETC) have announced a strategic alliance to enhance rail travel and promote sustainable tourism across Europe. By leveraging Rail Europe’s distribution network and the ETC’s promotional efforts, the partnership aims to make rail the preferred mode of transportation for tourists exploring the continent. This collaboration aligns with the European Green Deal, emphasizing the need for eco-friendly travel solutions.
The European Travel Commission (ETC) anticipates a substantial increase in tourism spending across Europe this year, with a 14.3% rise over 2023. The surge is largely driven by major events such as the Paris Olympics and the UEFA Euro 2024 in Germany. According to the ETC’s ‘European Tourism Trends & Prospects’ report, tourists are expected to contribute approximately 742.8 billion euros to the European economy in 2024.
