IBTM World, the leading global trade show for the business events industry, is gearing up for its 20th anniversary with a stellar lineup of speakers focused on the power of human connection and experiential design. From award-winning author Simone Heng to industry titans like Jimmy Knowles and Madolyn Grove, the event promises insights into building memorable events and fostering meaningful relationships in a rapidly changing world.
Lotte Duty Free hosted a successful event featuring a popular boy band, attracting a significant number of global tourists and driving sales. The event leveraged the widespread popularity of K-pop to create a memorable shopping experience for fans, boosting brand visibility and customer loyalty.
Davies Tanner, renowned in business events communications, has secured a two-year contract extension with IBTM World. The agency will focus on enhancing IBTM World’s brand recognition, expanding advocacy efforts, and leveraging its robust network through its engagement platform, The Business of Events. This partnership will continue to position IBTM World as the leading global business events experience.
