Aurora Expeditions Appoints Greg Cormier as Chief Marketing Officer to Drive Global Growth

Aurora Expeditions, a leader in responsible small ship exploration, has appointed Greg Cormier as its new Chief Marketing Officer (CMO). Cormier, with over two decades of experience in brand management and digital marketing, will spearhead Aurora’s global expansion strategy, particularly focusing on enhancing the customer experience and increasing market share in North America. His appointment coincides with the company’s preparation for a significant growth period, including the launch of its third purpose-built small expedition ship in 2025.

Introducing Real-Time Environmental DNA Sequencing on Viking Expedition Ships

Viking has partnered with UC San Diego’s Scripps Institution of Oceanography and the J. Craig Venter Institute (JCVI) to introduce real-time environmental DNA (eDNA) sequencing of phytoplankton on its expedition ships. This innovation has transformed the PCR lab aboard the Viking Octantis® into a state-of-the-art scientific facility, enabling scientists to analyze the environmental impact on phytoplankton directly on the vessel, eliminating the need to send samples to remote laboratories. This achievement positions Viking as the first travel company to offer real-time environmental genetic sequencing on its ships.

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